1
Pipeline stage
Prospect
You have found a lead. Run the audit, price the scope, prepare the outreach hook.
Audit Process SOP
How to run a complete audit in 60 minutes. Tools, benchmarks, scoring guide.
SOP-004
Website Audit Report
Fill in findings, grade each dimension, save as PDF. This is your outreach hook.
Report
Pricing Calculator
Sense-check the scope and fee before committing time to outreach on a prospect.
Tool
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2
Pipeline stage
Discovery
Prospect replied and booked a call. Open the script before the call, the brief immediately after.
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3
Pipeline stage
Proposal
Writing and sending the proposal. Confirm the numbers, generate the copy, send through Bonsai.
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4
Pipeline stage
Onboarding
Deposit received. Send the questionnaire, review answers, start the Kadence build.
Medical Questionnaire
44 questions, 8 sections. HIPAA, booking tools, insurance, patient demographics, compliance.
Questionnaire
Alternative Health Questionnaire
9 sections covering credentials, FTC compliance, Virginia licensing, IV therapy, supplement sales.
Questionnaire
Nonprofit Questionnaire
47 questions, 9 sections. Mission, programs, donors, volunteers, board, compliance, timeline.
Questionnaire
Kadence Design SOP
9-step build process. Open at project kickoff and keep open throughout the build.
SOP-003
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5
Pipeline stage
Build
Active project in progress. Reference the SOP and work through the pre-launch checklist as you go.
Kadence Design SOP
Step-by-step build reference. Keep this open in a tab throughout the project.
SOP-003
Medical Pre-Launch Checklist
9 sections, 92 items. Work through during build and again as a final QA pass before launch.
Checklist
Alternative Health Pre-Launch Checklist
10 sections, 111 items. FTC, scope of practice, Virginia licensing, supplement disclaimers.
Checklist
Nonprofit Pre-Launch Checklist
9 sections, 96 items. 501(c)(3) disclosures, donation pages, ADA, security, donor UX.
Checklist
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6
Pipeline stage
Launch
Site going live. Final checklist pass, then fill and deliver the handoff document.
Medical Pre-Launch Checklist
Run a final pass on every item before flipping the DNS. Nothing ships with a Critical unchecked.
Checklist
Alt Health Pre-Launch Checklist
Final QA pass before launch. Compliance and scope of practice items are especially critical.
Checklist
Nonprofit Pre-Launch Checklist
Final QA pass before launch. Donation flow and 501(c)(3) disclosures especially.
Checklist
Website Handoff Document
Fill in credentials, record PageSpeed scores, send to client at launch. One per project.
Template
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7
Pipeline stage
Post-launch
Site is live. Document the results, request a referral, build the case study at 30 and 90 days.
Business operations
Business operations
Running the business
Tools for building and managing Hardt Web Studio itself — not tied to any single client project.
8-Week Launch Plan
Master task tracker for launching Hardt Web Studio. Four phases from foundation to first client.
Tool
Tax & financial planning
Coming soon — expat CPA notes, FEIE, Budapest transition
Virginia LLC formation
Coming soon — entity structure, registered agent, operating agreement
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