Hardt Web Development Website Audit Report Click any text to edit
Hardt Web Development
Website Audit Report · Confidential
Free website audit

Your website is
leaving patients behind.

Prepared for Coastal Family Chiropractic
Website
www.coastalfamilychiro.com
Audited
July 22, 2026
Prepared by
Charles Hardt
Contact
charles@charleshardt.com
D+
Overall
29/100
Mobile PageSpeed score — a new patient's phone waits nearly 10 seconds
3
Critical issues actively costing you patient inquiries
6
Pages with no meta description — Google is guessing
Performance
F
Local SEO
D
Accessibility
C
Security
B
UX & Trust
D
00
Executive Summary
“
Your website has 3 critical issues and 4 moderate issues that are likely costing Coastal Family Chiropractic new patient inquiries every week. The most urgent problem is page speed — on a mobile phone, a patient searching for a chiropractor near Ghent has to wait over 9 seconds before your homepage responds, and more than half of those visitors leave before it finishes loading. The good news: every issue below is fixable, and fixing them will make a measurable difference to how many people actually call or book.
01
Performance
Grade F
MetricYour scoreTargetStatus
Mobile PageSpeed29 / 10090+Critical
Desktop PageSpeed58 / 10090+Poor
Largest Contentful Paint7.1s<2.5sCritical
Cumulative Layout Shift0.26<0.1Poor
Time to Interactive9.4s<3.8sCritical
CriticalPage takes over 9 seconds to load on a mobile phone
Your homepage takes 9.4 seconds before a visitor can interact with it on mobile — nearly 4 times slower than the recommended threshold. This is caused primarily by large uncompressed hero images and the absence of browser caching on your Squarespace theme.
Research shows 53% of mobile visitors abandon a page that takes longer than 3 seconds to load — more than half of the people searching for "chiropractor Norfolk VA" leave before they see your content.
HighImages are not compressed or served in modern formats
Your homepage loads 5.1MB of images, all in uncompressed JPG format, including a 2.3MB hero banner. Converting to WebP and compressing properly would reduce this to under 700KB — an 86% reduction.
Image optimization alone typically improves mobile PageSpeed scores by 20–35 points on sites like yours.
MediumNo browser caching configured
Repeat visitors must re-download the entire page on every visit. Browser caching tells a returning patient's phone to remember files it has already loaded, making repeat visits significantly faster.
For an existing patient checking your hours, this creates unnecessary friction and a slower first impression.
02
Local SEO
Grade D
ItemStatusNotes
LocalBusiness schema markupMissingGoogle cannot confirm practice type or service area
Title tags optimizedPartialHomepage title omits "Norfolk" and "chiropractor"
Meta descriptionsMissing on 6 pagesGoogle is auto-generating poor snippets
NAP consistencyInconsistentPhone format differs from Google Business Profile
Google Business ProfileClaimedActive — last post 11 months ago
XML sitemapNot submittedGoogle may be missing key service pages
CriticalNo schema markup — Google cannot identify your practice type or location
Your website has no structured data, so Google is guessing what kind of business you are, where you're located, and what hours you keep. Schema markup is how Google populates the local "map pack" with your hours, phone, and a "Book online" button.
Adding LocalBusiness and MedicalBusiness schema typically improves map-pack visibility within 4–6 weeks — no ad spend required.
High6 pages have no meta description — Google is writing them for you
When meta descriptions are missing, Google pulls random mid-sentence text as the search snippet. This reduces click-through rates from search results even when you're ranking well.
Well-written meta descriptions can improve click-through rates by 5–15% — more calls, no change in ranking.
03
Accessibility
Grade C
CriticalWAVE scan found 6 critical accessibility errors
Including missing form labels on your new-patient intake form, 4 images with no alt text, and a color contrast failure on your main navigation.
Healthcare and wellness sites are among the most frequently targeted in ADA web accessibility demand letters — this is legal exposure, not just a UX issue.
MediumColor contrast fails on navigation — text is difficult to read
Your navigation text has a contrast ratio of 2.9:1. WCAG 2.1 AA requires a minimum of 4.5:1, making the menu difficult to read for patients with low vision.
Roughly 8% of men have some form of color blindness — and in an older patient population, that share only grows.
GoodHeading hierarchy is mostly logical
Your headings mostly follow a correct H1 → H2 → H3 structure, which helps screen readers navigate. One H3 on the services page skips directly from H1 — a minor fix.
A positive signal, easy to maintain going forward.
04
Security
Grade B
GoodSSL certificate active and valid — site loads securely over HTTPS
Your site correctly redirects all traffic to HTTPS and your SSL certificate is valid and auto-renewing. Every browser shows the padlock icon to visitors.
A baseline requirement for patient trust — well done.
MediumPlatform version is publicly visible — a minor security exposure
Your platform and theme version are visible in the page source, giving automated bots specific information about known vulnerabilities to target. A low-effort fix.
Low individual risk, but good hygiene — especially on a site handling patient intake forms.
05
UX & Trust Signals
Grade D
CriticalNo booking button visible above the fold on mobile
On a standard iPhone screen, a new patient sees your logo, navigation, and a large hero image — but no way to book or call without scrolling. The booking button doesn't appear until 3 full scrolls down.
A patient searching during a lunch break often chooses a competitor whose "Call now" button is immediately visible.
HighPhone number is not a tap-to-call link on mobile
Your phone number appears as plain text in the footer, so a patient must manually copy and dial rather than tap to call — a small friction with measurable drop-off, particularly with older patients.
A tap-to-call link is a two-minute fix with a meaningful impact on mobile conversion.
HighNo privacy policy or informed-consent disclosure
Despite collecting new-patient information through an online intake form, your site has no privacy policy or data disclosure. This is legally expected for any practice handling health information online.
A compliance gap in addition to a trust signal — address this before any other changes.
MediumCopyright footer shows 2022 — signals an unmaintained site
Your footer reads "© 2022." Minor, but careful visitors notice, and it signals the site hasn't been touched in years — reducing confidence in day-to-day professionalism.
A one-line fix with an outsized impact on perceived trust.
Priority recommendations
In order of patient impact — not technical complexity
01
Add booking button and tap-to-call link above the fold on mobile
2–4 hrs
02
Compress and convert all images to WebP format
3–5 hrs
03
Add LocalBusiness and MedicalBusiness schema markup
2–3 hrs
04
Resolve 6 WAVE accessibility errors — form labels and alt text
2–4 hrs
05
Publish privacy policy and patient data disclosure
1 hr to publish*
06
Write meta descriptions and optimize title tags on all 6 pages
3–4 hrs
Let's walk through this together
I'd be happy to spend 20 minutes on a call going through these findings, answering any questions, and talking through what a fix would involve for your practice. No obligation — if the conversation is useful and nothing else, that's fine. Or simply reply to the email this came with — I check it daily.
Prepared by
Charles Hardt
Email
charles@charleshardt.com
Portfolio
charleshardt.com
Hardt Web Development
Prepared exclusively for Coastal Family Chiropractic · Confidential
Norfolk, VA · July 2026
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