e.g. additional service pages, team bios, resources, history
0
$200 / page
$0
Landing pages
Campaign or program-specific pages with custom layout and CTA
0
$350 / page
$0
Blog / news setup
Archive, category pages, single post template, featured image setup
0
$300 flat
$0
3
Integrations & functionality
$0
▼
Booking tool integration
Embed and configure Jane App, Acuity, Simply Schedule Appointments, or similar. Includes mobile testing and confirmation flow.
$300
Donation processing (GiveWP + Stripe)
Single and recurring donations, tribute giving, campaign pages. Includes test transactions and receipt configuration.
$400
WooCommerce store (up to 20 products)
Product pages, cart, checkout, Stripe payment gateway, order notifications, Virginia tax configuration. Does not include product photography or copywriting.
$750
Email newsletter signup
Mailchimp, ConvertKit, or Flodesk integration. Signup form, list connection, confirmation sequence test.
$200
Events calendar
The Events Calendar plugin, category filtering, event registration or external link integration, recurring events setup.
$350
Client / member portal login
MemberPress or integration with Practice Better, Healthie, or similar. Includes restricted content setup and user role configuration.
$500
Multi-location setup
Separate location pages with individual hours, maps, and local schema for each location. Per additional location after the first.
$400
per location
4
SEO & performance
$0
▼
Local SEO foundation
Yoast Premium configuration, LocalBusiness schema, title tags and meta descriptions on all pages, XML sitemap, Google Search Console setup and submission, NAP consistency review.
$400
Google Analytics 4 setup
GA4 property creation or migration, tag installation, goal/conversion event configuration, client access granted.
$200
Performance optimisation package
WP Rocket configuration, image compression and WebP conversion (up to 50 images), Cloudflare CDN setup, target 90+ PageSpeed mobile.
$300
Advanced schema markup
MedicalOrganization, Physician, FAQPage, Review, BreadcrumbList, and/or Service schema as appropriate. Rich results testing and validation.
$250
5
Content & copy
$0
▼
Homepage copywriting
Hero headline, subheadline, trust section, service intro, and primary CTA copy. Requires client questionnaire and a brand voice call.
$400
Service or program page copy
Per page — full copy from client notes or questionnaire answers
0
$250 / page
$0
About page / practitioner bio
Origin story, credentials, philosophy, and personal narrative. Requires a 20-minute interview call.
$300
Stock photography sourcing
Selection and licensing of up to 15 stock images from Unsplash, Pexels, or licensed source appropriate to the niche and brand palette.
$150
6
Migration & technical setup
$0
▼
Wix / Squarespace / Weebly migration
Content extraction, redirect mapping, 301 redirect implementation, DNS transfer, and legacy URL preservation for SEO.
$500
WordPress theme migration (Genesis etc.)
Migration from existing WordPress site with different theme/page builder. Includes content preservation and redirect setup.
$400
Domain and DNS management
Domain purchase, registrar transfer, DNS configuration, SSL provisioning, and email MX record preservation.
$150
HIPAA compliance review
Audit of all forms, third-party tools, and data flows for PHI exposure. Written summary of findings and recommended remediation for client and their attorney.
$250
7
Monthly maintenance retainer
$0 / mo
▼
Basic maintenance
WordPress core, plugin, and theme updates (tested on staging). Daily backups to Google Drive. Uptime monitoring. Security scan. Monthly status email.
$150/mo
Standard maintenance
Everything in Basic, plus up to 1 hour of content changes per month (text, photos, hours, staff). Quarterly PageSpeed and broken-link report.
$250/mo
Premium maintenance
Everything in Standard, plus up to 2 hours of content changes and minor design updates per month. Priority 24-hour response on all issues. Monthly analytics review summary.
$400/mo
8
Discounts
– $0
▼
Nonprofit / church discount
Applied to all project line items for registered 501(c)(3) organisations and churches
10%
– $0
Referral discount
Client was referred by a current or past client
5%
– $0
Annual maintenance pre-pay discount
Client pays 12 months of retainer upfront at signing