What we found
Your website has [X] critical issues and [X] moderate issues that are likely costing you new patient inquiries every week. The most urgent problem is [specific issue] — on a mobile phone, a new patient cannot [complete the key action] without significant frustration. The good news is that all of these problems are fixable, and fixing them will make a measurable difference to how many people contact your practice.
| Metric | Your score | Target | Status |
|---|
| Mobile PageSpeed | 32 / 100 | 90+ | Critical |
| Desktop PageSpeed | 61 / 100 | 90+ | Poor |
| Largest Contentful Paint | 6.8s | <2.5s | Critical |
| Cumulative Layout Shift | 0.22 | <0.1 | Poor |
| Time to Interactive | 9.1s | <3.8s | Critical |
Your homepage takes 9.1 seconds before a visitor can interact with it on mobile — nearly 4 times slower than the recommended threshold. This is primarily caused by large uncompressed images and the absence of browser caching.
Research shows 53% of mobile visitors abandon a page that takes longer than 3 seconds to load. That means more than half of the people searching for a chiropractor on their phone are leaving before they ever see your content.
Your homepage loads 4.2MB of images, all in uncompressed JPG format. Converting to WebP and compressing properly would reduce this to under 600KB — a 85% reduction that would dramatically improve load time.
Image optimization alone typically improves mobile PageSpeed scores by 20–35 points on sites like yours.
Repeat visitors must re-download the entire page each visit. Browser caching tells the visitor's phone to remember files it has already loaded, making repeat visits significantly faster.
For an existing patient checking your hours or booking a follow-up, this creates unnecessary friction.
| Item | Status | Notes |
|---|
| LocalBusiness schema markup | Missing | Google cannot read your structured data |
| Title tags optimized | Partial | Homepage missing city name in title |
| Meta descriptions | Missing on 5 pages | Google is auto-generating poor descriptions |
| NAP consistency | Inconsistent | Phone format differs from Google Business Profile |
| Google Business Profile | Claimed | Active — last updated 8 months ago |
| XML sitemap | Not submitted | Google may be missing key pages |
Your website has no structured data markup, which means Google is guessing at what kind of business you are, where you're located, and what hours you keep. Schema markup is how Google populates the local 'map pack' results with your hours, phone number, and 'Book online' button.
Adding MedicalOrganization schema can improve your appearance in local search results within 4–6 weeks of implementation.
When meta descriptions are missing, Google pulls random text from the page — often mid-sentence content that makes no sense as a search result snippet. This reduces click-through rates from search results significantly.
Well-written meta descriptions can improve click-through rates from search results by 5–15%, meaning more traffic without any change in your ranking.
Running your site through the WAVE accessibility checker returned 7 critical errors including: missing form labels on your contact form, 3 images with no alt text, and a color contrast failure on your main navigation text.
Healthcare websites are among the most frequently targeted in ADA web accessibility demand letters and lawsuits. These issues represent legal exposure for your practice in addition to excluding patients with disabilities.
Your navigation text has a contrast ratio of 2.8:1 against its background. WCAG 2.1 AA requires a minimum of 4.5:1 for body text and navigation. This makes your site difficult for users with low vision or color blindness to navigate.
Approximately 8% of men and 0.5% of women have some form of color blindness. In a patient population that skews older, this percentage is even higher.
Your page headings follow a mostly correct H1 → H2 → H3 structure, which helps screen readers navigate your content. One H3 on the services page skips directly from H1 — a minor fix.
This is a positive signal and easy to maintain going forward.
Your site correctly redirects all traffic to HTTPS and your SSL certificate is valid through [date]. Chrome shows the padlock icon to all visitors.
This is a baseline requirement for patient trust — well done.
Your WordPress version number is visible in the page source, which gives automated bots specific information about potential vulnerabilities to target. This is an easy fix that takes less than five minutes.
Low individual risk but good hygiene practice, especially on a medical site.
On a standard iPhone screen, a new patient sees your logo, navigation menu, and a large hero image — but no way to book an appointment or call your practice without scrolling. The booking button does not appear until 3 full scrolls down the page.
For a patient searching on their phone during their lunch break, this friction often results in them choosing a competitor whose phone number is immediately visible.
Your phone number appears as plain text in the footer. On mobile, this means a patient must manually copy and dial it rather than tapping to call directly. This small friction causes measurable drop-off, particularly with older patients.
A tap-to-call link is a two-minute fix with meaningful impact on mobile conversion.
Your website has no medical disclaimer, terms of use, or privacy policy pages. These are legally expected on any healthcare provider website and their absence signals to careful patients that the practice may not be well-managed.
This is a compliance issue in addition to a trust signal. These pages should be added before any other changes.
Your footer copyright reads © 2021. While minor, this is noticed by careful visitors and signals that the site has not been updated in several years — which reduces confidence in the practice's professionalism.
A one-line fix with an outsized impact on perceived trust.
Priority recommendations
In order of patient impact — not technical complexity
Priority 1
Add booking button and tap-to-call link above the fold on mobile
Fix time: 2–4 hours
Priority 2
Compress and convert all images to WebP format
Fix time: 3–5 hours
Priority 3
Add LocalBusiness and MedicalOrganization schema markup
Fix time: 2–3 hours
Priority 4
Resolve 7 WAVE accessibility errors — form labels and alt text
Fix time: 2–4 hours
Priority 5
Write and publish privacy policy, terms of use, and medical disclaimer
Fix time: client supplies copy, 1 hr to publish
Priority 6
Write meta descriptions and optimize title tags on all 7 pages
Fix time: 3–4 hours
Let's walk through this together
I'd be happy to spend 20 minutes on a call going through these findings, answering any questions, and talking through what a fix would involve for your practice. No obligation — if the conversation is useful and nothing else, that's fine.
Charlie — Your Name
WordPress developer, Norfolk VA
your@email.com
Email
(757) 555-0100
Phone / text
yoursite.com
Portfolio
Or simply reply to the email this came with — I check it daily.